Paid Search Specialist

The business

Driversnote is a product-led and profitable SaaS company based in Copenhagen. We have been at the heart of the Copenhagen tech startup scene for almost 10 years, and now we take pride in helping more than 3 million users in more than 50 countries keep a mileage logbook. No one likes to spend their time documenting mileage — so we try to remove this tedious work and make our customers’ work-life simpler by saving them time and money.

We’re currently 35 people working across design, mobile and web development, marketing, and customer success in close collaboration.

The opportunity

Paid user acquisition is a large part of our business. Google Search has grown significantly over the last year and there is much more potential to unlock across all stages of the customer journey and in multiple segments (both B2C and B2B).

We have an established presence in English-speaking markets and growing traction globally which you will be a part of accelerating. You’ll help expand our footprint, improve processes and performance, and refine how we use data to optimize campaigns.

This role offers the opportunity to take ownership of our Google Ads account, initially working primarily on search campaigns, and later taking part in improving our entire paid advertising efforts. Additionally, since a large part of our users find our mobile apps first, you’re afforded the opportunity to gain experience with mobile app marketing, guided by our experienced Head of Paid, Klaus.

The role

You’ll be joining our paid advertising team (3 full-time employees) that is part of a larger marketing department. The team currently consists of a manager, another paid specialist and a designer. You’ll be working from our office in Copenhagen in a hybrid work environment (work from home some of the time plus flexible hours).

Working with the team, you will expand our paid advertising. Your main responsibility will be to manage our Google search campaigns and streamline and expand our already substantial search campaigns. This includes optimizing campaign/ad group/keyword structures, constantly testing and expanding our search presence across the entire funnel and across all markets, in both English and non-English markets.

In time you will take ownership of other campaign types in the account, such as Google App Ads, Display and YouTube, and ultimately take full strategic and operational responsibility for the account.

This is not a data analyst role, but the role benefits a lot from making use of our copious amounts of data: Getting more data into the account to better understand performance, visualising data in Looker Studio, and working with our developers and data analysts to ensure that data is accessible and used in the most effective way.

In Driversnote we work in cross-functional 8 week projects (called cycles). During these, we develop and test new initiatives, both marketing-only and company-wide. You will participate in some of these projects, and will need to juggle contributing to projects with getting your recurring operational tasks done.

You’ll work with:

  • Strategizing, managing and expanding our current Google Search campaigns
  • Increasing our testing cadence to improve performance and generate insights towards multiple target audiences
  • Tying our use of data (especially GA4) better together with our Google Account
  • In time: Google App Ads, app marketing and taking over the entire Google account

We expect you to:

  • Have more than 3 years of experience of independently managing Google Search accounts in a performance environment
  • Be analytical, data-driven, and have experience with GA4 and analyzing full-funnel metrics
  • Be very capable in written English and good at communicating results and learnings to stakeholders
  • Have a solid commercial understanding and understanding of all stages of the customer journey

Look here for bonus points:

  • Experience with data vizualization and/or Looker (even more points for SQL)
  • You have experience with other ad networks and channels (as we are likely to expand to those channels if we’re not already running them)
  • Experience with B2B marketing
  • Experience working with, building, and optimizing landing pages

What we believe in

Vision & mission: We work to eliminate work-life hassles so people can focus on what matters. Today, that means removing the pain and trivial work of handling mileage while providing peace of mind that nothing is forgotten and all rules are followed.

Product-led: We focus our work on the end-user and optimize for bottom-up adoption. People's use of our product is what leads to our growth. Most of our marketing, whether paid or organic, is focused on people with a need, leading them to the product.

Lean & data-driven: We try to get a deep understanding of the problems we’re solving. But we also acknowledge that we often can’t predict the outcome of our work. So we believe in an experiment-based approach to product development and marketing with short build-measure-learn cycles.

Long-term & compounding: We invest in things with a continuous return that compound over time. We prefer to sell fewer licenses to smaller companies that are a good fit and have a long-term relationship rather than win a €100k deal with a company that will never actually benefit from our solution and is likely to churn. We’re self-funded, so we don’t stress about the next funding round and take the time to go into depth with our work.

What we offer

At Driversnote, you will be part of an international team of talented people who are fun to be around. You will have ample opportunity to influence decisions at all levels, and we hope we can both teach you something and learn something new from you. You’ll get to work with and learn from a team of highly experienced entrepreneurs and tech people. We set aside resources for independent skill development to help you grow and develop your career.

We work in a relaxed environment with new offices near The Meatpacking District in Vesterbro. We get a tasty, freshly cooked lunch every day (vegetarian option available), great coffee, cozy Friday drinks, and have great events; from our running club and gaming nights to our epic Christmas and summer parties.

We offer a healthy work-life balance along with a competitive salary and all the benefits you would expect.

How to apply

Please fill out this form. You’ll be asked to share your LinkedIn or CV as well as answer some basic questions and one longer case question.

For further information, please contact Klaus Larsen, Head of Paid, at kl@driversnote.com.

We look forward to hearing from you!